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Apple's cooking up a plan that could flip the healthcare industry on its head. Yep, the same people who brought you the overpriced iPhone that you love. Now, they're eyeing your health insurance.
Because of Apple's access to health data through their iPhones and Apple Watches, you’re basically walking around with a mini doctor on your wrist, checking your heart rate, blood oxygen levels, and sleep score.
All this data isn’t just for fun – they’re using it to position themselves as the king of preventive healthcare.
There's also the Health app on your iPhone, which gives a simple view of your health all in one place. Apple's approach lets them continually improve their health tracking, locking customers in their ecosystem.
Now, let’s talk about the big move – Apple’s entry into the health insurance market. They’re not just dipping their toes in the water – they’re cannonballing into the $2.2 trillion health insurance market.
Apple's already teamed up with companies like UnitedHealthcare that'll amplify their strength in health data and insurance.
Why is Apple Entering Insurance? Apple’s been shifting from selling just hardware to raking in the cash with services. Insurance is very similar, since revenue comes from policy retention, just like paying a subscription fee.
At one point, Apple's revenue from services was a measly 15%. Now, it’s over 22% and climbing. In fiscal 2023 alone, their services hit an $85 billion in revenue, with incredibly high margins too.
And guess what? They’re eyeing $100 billion by the second half of FY24. It’s like watching a tiny snowball turn into an avalanche.
With Apple reporting to offer health insurance in 2024, companies like CVS Health will scramble to keep up.
Suprisingly, other tech giants like Amazon and Google are also flexing their muscles in the healthcare space.
Apple’s move into health insurance is going to be a revelation for big tech. They’re leveraging all that data to offer personalized, preventive healthcare.
The healthcare industry better watch out, because Apple’s about to shake things up.