How Apple's OpenAI Partnership Could Hurt Microsoft

Apple’s new partnership with OpenAI is a game-changer, but not in Microsoft's favor. By integrating ChatGPT without spending a dime, Apple is getting a major AI boost while Microsoft watches its $13 billion investment evaporate.

Did you catch the news? Apple is teaming up with OpenAI. They aren’t paying in cash but in "distribution" value, meaning Apple gets ChatGPT on its devices, and OpenAI gets exposure. I can already picture Satya Nadella pacing around, fuming that Microsoft isn't getting a dime from this partnership!

Like Stealing Candy from a Baby: Apple's partnership with OpenAI won't cost any money, meanwhile, Microsoft has poured $13 billion into OpenAI, only to watch its exclusive grip on AI loosen.
Data pulled from CNBC and Reuters

With OpenAI's growing enterprise deals, what will happen to Microsoft? It’s not just about the dollars they’ve poured into OpenAI; it’s about the control they had.

Microsoft doesn’t just throw money at anything—they aim for dominance. And with Apple cozying up to OpenAI, it’s like having your arch nemesis slap you in the face.

Commoditizing AI: Because of OpenAI's enterprise deals, this partnership highlights a shift in AI's role from a product to a feature that'll be used everywhere, like cloud computing.
The quantity of "AI Models" are increasing, becoming less exclusive and more of a feature: IEEE Spectrum

We're already seeing AI pop up in the most unexpected places. Take Duolingo—they're using ChatGPT to create more interactive language lessons. Zillow's real estate tool uses AI to get accurate property valuations.

Apple’s distribution deal with OpenAI means that ChatGPT will be integrated into billions of iPhones, iPads, and Macs, revolutionizing our convenience. Meanwhile, Microsoft, despite its hefty investment, seems to be sidelined, stuck footing a part of the bill for powering those AI features through its Azure cloud services.

Who's Paying? Since ChatGPT uses a f*** ton of energy (learn more on that here), costing almost $255 million per year, Microsoft might foot the bill for costs to use ChatGPT on Apple devices; this is because Microsoft subsidizes OpenAI's cloud computing through Azure.

So, what's the game plan for Microsoft? They’re banking on their cloud infrastructure to keep them ahead. The real challenge will be ensuring investment returns from OpenAI while developing their own AI, like Copilot, to stay competitive.

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