July 4th Spending Statistics You Should Know

Ever wondered how much we spend on food, booze, and fireworks for the Fourth of July? Last year, Americans spent billions celebrating. Dive into the numbers and see our spending trends.

Good morning! Hope your July 4th was filled with more fun than my attempt at grilling. Let’s talk about how much money we collectively burn on food, booze, and fireworks. Spoiler alert: It’s a lot.

Americans know how to feast. In 2023, we spent a whopping $9.5 billion on food alone for the 4th of July. From burgers to hot dogs, the average adult shelled out $93 on food. The cost of a cookout for 10 people was $67 (excluding drinks), a slight relief as prices dipped by 2.80% from 2022.

Line Graph: Nationwide Total Fourth of July Food Spending in billions, including from years 2014 ($6.29), 2015 ($6.68), 2016 ($6.77), 2017 ($7.15), 2018 ($6.94), 2019 ($6.78), 2020 ($6.52), 2021 ($7.52), 2022 ($7.70),  and 2023 ($9.50), according to the National Retail Federation

Popular Food: We consumed 150 million hot dogs, with hot dog sales spiking by 20% every July.

Alcohol is a staple of July 4th celebrations. Last year, Americans spent a hefty $4.02 billion on booze. Beer, cider, and flavored malt beverages led the pack, with $2.5 billion in sales.

Wine and spirits weren’t left behind, pulling in $656 million and $900 million, respectively. Nearly 41% of Americans bought alcohol last year, so our Independence Day parties are anything but dry.

Bar Graph: Nationwide Fourth of July 2022 Alcohol Spending, including total spending on table wine ($577.6 billion), import beer ($508.3 billion), premium light beer ($451.2 billion), craft beer ($261.7 billion), hard seltzer ($240.4 billion), vodka ($194.3 billion), and american whiskey ($139.4 billion), according to Nielsen Media Research

Fireworks are the literal highlight of the holiday. In 2023, we spent over $2 billion. The average cost per pound of fireworks has shot up, reaching $5.27 in 2022. About 28% of Americans purchased fireworks, spending an average of $30.65 each.

Our shopping habits are a good reflection of our enthusiasm for the 4th of July. In 2023, 94% of Americans shopped for their Fourth of July celebrations. 72.2% of us bought food, 40.9% picked up alcohol, and 19.1% grabbed decorations and party supplies.

Grouped Bar Graph: Annual Change in 4th of July Food Spending, from 2018 (spending per consumer increased 2.6% while total spending declined 2.9%), 2019 (spending per consumer down 2.7% and total spending down 2.3%), 2020 (per consumer up 4.3% and total down 3.8%), 2021 (+5.3% per consumer and +15.3% total), 2022 (+4.4% and +2.4%), and 2023 (+11.0% and +23.4%), according to the National Retail Federation

Also intersting, inflation made us rethink our spending, with 83% of consumers adjusting their shopping habits. Most of us started shopping at least a week in advance, preparing to celebrate without breaking the bank.

The 4th of July isn’t just about staying home. Over 50 million people traveled at least 50 miles for the holiday, with plane ticket sales jumping by 11.2% from 2022. Decorations and non-alcoholic beverages were also on the list, with 29.6% of Americans buying them.

So, there you have it. We sure know how to spend on our Independence Day celebrations.

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